Branding is everything. However, it isn’t just limited to logo and presentation. Your brand is your public image, which causes emotional and psychological reactions.
When you think of company culture, you may not see the correlation to branding – but in reality, they’re much more intertwined than you think. Below are some ways you can brand your company culture for success.
Have a compelling mission statement
What is your company’s purpose for being, and why does it exist?
While this sounds like a question to ponder underneath the stars, it is actually quite crucial that this mission statement is clear, defined, and most importantly, gripping. A well-written mission statement acts as a gravitational beacon for customers, potential customers, suppliers, employees, and brokers by attracting them to your company and potentially supporting its existence through shared values and morals.
Moreover, by openly outlining what you hope your company will achieve over time, you can invite clients and potential clients to join you on this journey by contributing to your business.
Build a company culture recognizable by employees
Are you old fashioned and like to do things by the book? Or are you more lenient and allow for flexibility?
A company’s culture includes a variety of things to consider, such as the organization’s values, visions, norms, working language, systems, symbols, beliefs, and habits. A lot of these do overlap with one another, but ultimately, they encompass something altogether: a culture.
Once these features are established based on your preference, there’s another aspect of company culture to consider: the way the employees perceive the employer. This can be based on internal movements, habits, and overall job satisfaction.
Once you have these two sides in unity, you have yourself a solid company culture – and when the culture is strong, the company’s mission statement is furthered.
Hire employees who embody your brand
The biggest example of this practice is easily Hot Topic. The company exemplifies the counterculture movement through not only its merchandise, but it’s employees as well. This unity creates a clear picture to the consumer of your company’s mission statement and company culture.
Likewise, if employees buy into your brand by being inspired by what your company does and how they contribute, then they’re likely to be a proud brand ambassador. One of the most common conversation topics throughout the day is work; therefore, if employees like the company culture, they’re bound to talk about it and recommend your business to others. This can lead to top-tier talent sending their resumes in to you simply based on word-of-mouth. As a result, employees are an influential part of your company culture.
Tell a great story
At the end of the day, it all comes down to a great story. Advertising can only go so far, but culture picks up where ads end. Some people do thorough research on brands before making a purchase, so a solid company culture can be the last piece of the puzzle for your presence online.
Telling a great story can be done by giving back to the community, following through on corporate social responsibility, or treating employees to little extras, such as providing catered lunches. The purpose is to create a great culture and see the discussion of your culture, and therefore your brand, on multiple platforms. Remember, good brand reputation can drive sales while poor brand reputation will deter them.
By following these four tips, you’ll help increase the power of your brand.
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