Trade shows are one of the best ways to get your company out there. A recent study shows 92% of tradeshow attendees come to see and learn about what’s new in products and services. Additionally, 77% of executive decision makers found at least one new supplier at the last show they attended.
First impressions are crucial at trade shows: there’s only so much time during the day, and attendees can’t visit every booth and learn what they need to know to consider making a purchase. But with so many other competitors and businesses all around you, how are you going to stand out? Follow these best practices to make an unforgettable impression at your next trade show.
Just like how attendees have to allocate their time during the event, you need to allocate time before the event and make sure you’re following these three steps to not get lost in the crowd.
#1. Draw attention to yourself.
It’s time to get flashy. Invest in custom tents and eye-catching displays. Create key visuals while limiting written text – these graphics should only have 6 to 8 words at most.
Have your most charismatic employees representing the face of your company, and if you have excess employees working that day, have them dress up as the average attendee and hang around the booth.
By generating a crowd and creating allure, people will want to know what the buzz is all about, meaning they’ll likely stop by your booth and hear what you have to say.
Remember that you’re representing your brand, so you want to put your very best foot forward.
#2 Give people a reason to hang around.
You’ve reeled them in, but now what? Now, you make them fall in love with your product or service with your perfect pitch.
By knowing exactly what you need to say, you’ll not only come off as confident but also as an industry expert.
However, it’s not just about having people listen to you – it’s about engagement too. Utilizing touch screens or activities that offer some type of interaction with the attendee is a great way to keep their attention while also keeping them occupied at your booth.
#3 Give a parting gift for the attendees’ time and attention.
Make sure you stock up on plenty of freebies or giveaways.
Begin with giving people free items like pens or sunglasses to get your brand out there. Then, step it up a notch by offering VIP incentives such as a baseball cap or keychain if people give you their contact information.
Give your company a final boost by hosting a contest. For example, whoever collects the most swag from your company earns a grand prize. Or, whoever scores the most points from your trade show booth mini-game (such as corn hole) earns a prize.
Remember, as the most basic principle, no one’s going to turn down free, practical items. The more swag you give away, the more you’re getting your brand out there, which can lead to increased brand loyalty and awareness as well as new business leads consumers. Now that’s a win-win situation.
Follow these three practices and you’ll stand out from the trade show crowd.
Need to order merchandise for your next trade show? We can help with that.