With all of technology’s daily disruptions, one item will always remain a silent Ace – the notebook. For over 2,000 years, the notebook has been in existence, and for good reason. Notebooks are a great source for mapping out inspiration and they encourage organized creative thinking. Whether you want to give them out at a kick-off meeting for a new team project or hand them out as brand “swag” to new customers, notebooks are a great way to build your brand’s voice and interact with consumers.
These days, the traditional notebook has been given massive upgrades. Plush moleskin is the industry “go to” material for covers. Double bounded binding adds more durable and thicker pages for a more enhanced paper quality. Not to mention, adding built-in bookmarks and other logo embellishments give this old classic a more “adult” feel.
With so many options on the market, how do you find the perfect project notebook?
Here are few tips to consider:
Do you need a standard notebook size (11 x 8.5 in)? Will you be writing a few words on a page or a lot? Knowing your project’s needs will help determine the size of your notebook.
You may find that a larger notebook gives you the opportunity to expand your creativity by utilizing more of the page to detail out your ideas. A larger notebook is the perfect space to accommodate all of your ideas and notes from meetings, brainstorming sessions, and the occasional doodle, all on one page.
If it’s portability you seek, a smaller notebook is your best bet. If you’re a person who has a ton of meetings and you’re constantly on the move, prepare to meet your match. Opting for a 5 x 7 inch or smaller notebook is a perfect solution for a busy lifestyle.
When considering pages, an ideal notebook would have a mix of lines, graph paper, and blank pages. Depending on the project, having this versatility in page structure can help increase the flow of ideas and eliminate the need to work out of multiple notebooks.
Are you ever running out of a meeting with a Post-It in hand? Did a colleague hand you an important document while you stepped away from your desk? In cases such as this, a notebook with pockets is your lifesaver. With a built-in pocket, you don’t have to worry about losing vital information.
With all the convenience your notebook has to offer, the biggest drawback with any modern book is, it isn’t electronic. Your notebook has pages and pages of information that you’ve collected over the last few months. What happens when you need to find the exact note you wrote from a specific meeting? You would have to scan every crevice of your notebook to find what you’re looking for.
If that’s the case, apps such as EverNote has figured out how to solve the problem. EverNote allows users to capture photos, handwritten notes, and even business cards–all saved to your account with the ease of your Smartphone.
The promotional products industry is also getting in on the notebook trend. Many manufacturers are coming out with notebooks that automatically transpose your hand-written information onto a smart device of your choosing, allowing users to not only curate, but also share.
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